Vision & Culture


Our vision is that one day all learning materials will be produced and managed holistically, using open content standards and single-source publishing methods.


We have been fortunate to have the unique experience of producing the World’s largest non-tutored, online distance learning MBA program, and managing its content over 14 years of commercial growth and success.

This program comprised 45 Master level (20 credit) modules; 20+ million words; 7000+ illustrations and videos; and 900+ individual course components; all capable of delivering 4000+ hours of interactive online study and assessment in four different languages. It was delivered on paper and online to a global audience of tens of thousands of students in 160+ countries.

We’ve widened and deepened that experience by producing 30+ more online programs for 20+ education providing organisations over two decades. This has enabled us to refine and optimise what we do, and to productise and scale it for others to adopt and exploit for themselves.

Epic efforts such as program building, require teams of digital publishing education specialists to continuously cherish and maintain the materials, and design and operate the various production and management processes that arise around them.  MIT call such people Learning Engineers – creative professionals who help build bridges between fields of education and information technologies. They create new infrastructures to help teachers teach, and students learn. They are generalists in learning theory and technology competence, but can also be specialists in a given science or humanities discipline.

The ten key elements of our well-developed culture of learning engineering are:

  1. Be open
    use open standards, formats and sources whenever you can to avoid proprietary lock-in. These in turn aid materials longevity and ease reuse.
  2. Be intelligent
    work with information architectures and formats that include the subject specific meaning you need such as learning objectives; reflections; answers; rubrics. In other words, use intelligent mark-up.
  3. Single-source
    develop single masters of each of your course components, and setup outputs from those for all the teaching and learning environments and formats you need. Avoid duplication of effort by updating only one source master for all uses.
  4. Batch publish
    use computers to typeset and publish your 700 page academic study texts automatically in minutes. Batch generate thousands of interlinked web pages in seconds to load into this year’s learning management system.
  5. Be independent
    produce and manage your learning materials and knowledge outside of your delivery and administration systems. Do it for all media and publishing formats at the same time. Publish down into dumb delivery formats like PDF, ePUB, .mobi and HTML and package for loading up into intelligent delivery environments like Moodle, Canvas, Blackboard.
  6. Be flexible
    be capable of supporting any course design your academics need for classroom, blended or distance study modes.
  7. Be efficient
    use the Cloud to centralise your learning materials repository; equip your course developers to batch produce all your outputs; and to deliver your courses instantly, globally.
  8. Invest
    in developing permanent learning assets that your people can reuse and evolve indefinitely. Constant gardening.
  9. Be adventurous
    try adapting and re-combining your assets for new pedagogies and technologies, to create higher quality teaching and learning experiences.
  10. Own what you create
    to simplify future use, sharing and rewarding.

Core Strengths

CAPDM Ltd. has two core strengths:

  1. Developing successful world-class online distance learning programs.
  2. Cross-platform publishing using single-source production methods and open standards.

We have the experience and skills to

  • design
  • develop
  • launch
  • market and
  • sustain

commercial programs of online distance learning.

Further reading:
Global online distance education – a business primer for education executives (pdf)
Single-sourcing with standards (pdf)